I’ve long said that airlines should partner up with fast food joints or larger restaurants chain to provide in-flight food. With the price of peanuts and snack skyrocketing on domestic flights, any company that can come in and feed folks in economy class would win the good will from passengers and earn customer loyalty, IMO. And that’s just what Yoshinoya has started doing on select Japan Airlines flights in a three month test program.
“Specially designed and packaged to be served onboard, the Air Yoshinoya box separates the beef from the rice until customers are ready to enjoy it. Considering the lower humidity in the cabin, Air Yoshinoya also comes with more sauce so that customers taste the same succulence as the beef bowl served in shops.”
And as we have in-flight wireless on most domestic flights in the States now, there’s a great social media aspect to doing something like this as well.
You can read more about the promotion here and here.
Thanks to Sugie-san at Brutus magazine for the pic!
